As seen in the latest newsletter:

Exciting things are happening at Milwaukee Electronics. Last month we announced a merger with San Diego PCB and we’ve also analyzed the results of our annual customer satisfaction survey.

The San Diego PCB merger is significant because it rounds out our complement of engineering and manufacturing service offerings. Mike Creeden, San Diego PCB’s owner and now our VP of Layout Services will discuss the capability additions in detail in our Engineering in Action article. From my perspective, I see this as very beneficial to both our companies. We chose to call it a San Diego PCB Merger Announced merger because we recognize that the bulk of the value in San Diego PCB is its expert, certified team. They employ some of the best designers in the world and match them with the best CAD tools. We see this team as a strong complement to our engineering resources and wanted to acknowledge the bench strength they represent appropriately.

Another key element that makes this merger extremely beneficial to all parties is our cultural alignment. Mike’s focus is delivering a Rev 1 that has been executed well enough to eliminate the need for further spins. Our focus is delivering perfect product. Together we will both continue that “be the best of the best” culture. We also both believe in listening to the customer. Even when the customer is saying that he or she only wants a specific service rather than all the services we sell. We built Screaming Circuits around the value proposition that you can buy as little or as much as you wanted from us. We will continue that mindset. We offer a full a lifecycle solution that includes layout services. We also sell just layout services.

Listening to the customer is also what drives our annual customer satisfaction survey. This year we saw customer participation rates drop slightly. However, we saw generally improved performance ratings across all locations. There are still specific issues we will be addressing. Cost and changing technology are the most significant concerns among our customers. We plan investments over the coming year that will continue to drive improvements in our responsiveness, ability to support advanced technology and efficiency.

One particularly interesting data point in our Screaming Circuits survey was that over 44 percent of our customers in that business unit are now Millennials. We are continuing to evaluate our customer experience and ordering tools with that metric in mind.

I’d like to wish you and yours a very Merry Christmas and a Happy and Healthy New Year. Thank you for your support and business.

P. Michael Stoehr

President & CEO

View our LinkedIn page for additional updates.